About brands, labels and classifications

2 May 2010

Brands, labels and classifications.

Levi, Nike, Sony. Average, Good, Best. Three-star, four-star, World-class.

Anything without a name is sort of looked down upon – it is probably cheap, not so good and won’t make the cut.

Do we brand, label and classify people? Maybe we do, even if it is done subconsciously.

People are categorized into the winners and the losers.

Winners are confident, successful and smart. They handle all of the life’s troubles with humour and grace. Relatively free of troubles, they ace everything in life. They have beauty, brains and the good life.

Losers are weird, socially awkward and boring. They have problems because they are incapable – that is why they are losers. They have no one to blame but themselves.

God does not pigeonhole people into losers and winners but God does brand, label and classify his own children.

We are branded with a sticker ‘Redeemed’.

We are labelled and tagged ‘Priceless’.

We are classified and graded ‘THE BEST IN CHRIST’.

You are no ‘No Name’ brand anymore. You are Christ’s brand, labelled and found in His Great Catalogue of Saints.